01
Product Experience
Simplifying complex workflows and making products easier to navigate, understand, and use.
Shaping Products,Brands & Systems
I'm Al Power, an Irish-based multidisciplinary designer shaping products, brands, and digital systems. My work focuses on clarity, craft, and solving real problems through considered design.
02
Brand Systems
Building cohesive visual identities that align product and marketing.
03
Interface Design
Designing clear, structured interfaces that guide attention and improve usability.
04
Illustration Systems
Creating flexible illustration styles that support communication across product and marketing.
Bringing structure and clarity to products that need to make sense fast.
I work across product, brand, and systems with the same goal each time: make the thing clearer, calmer, and more useful for the people relying on it.
Selected Work
Role Overview
- Lead Product Design
- Brand Evolution
- Design System Foundations
- Webflow Development
To evolve the teacher and student portals while modernizing a legacy product that millions rely on.
I identified key frustrations and opportunities across the platform, then reframed the experience around clarity, motivation, and ease of use. Through iterative design and testing, I delivered a modern interface that supports educators while keeping students engaged.
We built the Teacher Portal dashboards in three simple layers: an at-a-glance teacher overview, a clear view for each class, and focused detail for individual students. Simplicity was the priority at every level, with content designed to be instantly digestible and easy to act on.
Role Overview
- Lead Brand Design
- Product Design
- Marketing and Social Coordination
- Brand System
- Webflow Development
To evolve Shortcut into a sharper, more cohesive brand system across product, marketing, and the web.
The goal was to keep the brand consistent across every surface, including design, messaging, and user-facing assets, while ensuring each update still felt cohesive, refined, and true to the direction.
Shortcut rebranded from Clubhouse, rebuilding the identity from the ground up with a new name, logo, illustration style, and website, then rolling it out consistently across product, marketing, and user-facing touchpoints through ongoing iteration.
The website was built and maintained in Webflow, giving us space to evolve the visual system from a cleaner, illustration-heavy approach into a darker, slicker brand direction that felt more mature without losing consistency.
Role Overview
- UI Design
- UX Design
- Branding
- Marketing Design
- Illustration
To reimagine the digital experience for 100M+ customers while refreshing the product, brand, and booking journey together.
As Lead UI Designer, I helped scale the design team from one to ten while leading a full desktop, mobile, and brand refresh. The work focused on making the experience feel lighter, clearer, and more enjoyable across every major customer touchpoint.
Over an 18-month rebuild, the site was redesigned from the ground up using a unified design system to simplify complex flows, paired with an illustration-led visual language and a friendlier tone that reshaped how customers felt about the brand.
Role Overview
- Product Design
- Branding
- Illustration
- Design System
- Marketing Website
To lead a full product revamp across content creation, manager workflows, and the individual learner experience, while redefining the brand across every touchpoint.
Qstream is a micro-learning platform built to help employees retain knowledge through short, focused training. When I joined, the product experience felt inconsistent and the brand lacked a clear visual language across product and marketing.
Over more than two years, I helped shape a much more complete product system, redesigning the platform across content creators, manager insights, and the day-to-day end-user experience so the entire product felt clearer, more usable, and more unified.
Alongside the product revamp, we rebranded Qstream with a new illustration style, a stronger visual system, and a refreshed marketing site, creating a more cohesive identity across the product itself and every customer-facing surface.
Role Overview
- Product Design
- Marketing Design
- Branding
- Illustration
To create a simple, clear VPN product and a more memorable brand in a crowded, highly competitive category.
PrivateVPN was growing quickly, and the brief spanned both identity and product experience across mobile, iPad, TV, and desktop. The challenge was to make the service feel immediate and easy to trust while still standing apart visually.
The product direction stayed deliberately familiar where user expectations were already well established, allowing the core UX to feel intuitive from the outset while still being refined for each device and context.
Brand became the differentiator. I developed a cleaner visual identity with a custom illustration and icon system that could work across the marketing site, in-product moments, and the broader experience without adding noise.
Role Overview
- Product Design
- Branding
- Web Design
- Illustration
To simplify a complex security platform while shaping a more confident brand across product, onboarding, and marketing.
OnSecurity helps teams track security breaches across digital products from one central dashboard. The brief covered the end to end product experience, onboarding, branding, and online marketing assets.
I simplified the experience by clarifying terminology, restructuring navigation, and introducing a clearer onboarding flow, then extended the system into a sharper abstract brand direction for product and campaign work.
Role Overview
- Branding
- Web Design
- Webflow
- Marketing Collateral
To build a high-performing marketing site and a consistent campaign system that clearly communicated the product's value.
The brief focused on delivering a marketing site that felt clear, fast, and true to the brand, while also creating a broader suite of digital and offline assets that could support growth campaigns.
I defined the key messaging and site goals first, then designed a clean, easy-to-understand layout supported by a reusable component system so the website could scale without losing cohesion.
The same design system carried across web pages, campaigns, and supporting collateral, giving Runway a more consistent presence across every channel while keeping the work focused on clarity and conversion.
